Borrow the Audience You Have Not Built
Somewhere there is a business already serving your customer without competing with you. A partnership puts you in front of that audience with the trust already attached.
Done casually, it produces a logo swap and nothing else. Done properly, it is a repeatable channel with its own economics.
| Type | What it looks like |
|---|---|
| Co-marketing | Joint content, events or campaigns with shared promotion. |
| Referral | A defined reward for sending qualified business each way. |
| Affiliate | Tracked, commission-based promotion at scale. |
| Channel or reseller | A partner sells or bundles your service to their own base. |
What We Actually Do
Finding and qualifying partners
- A map of businesses sharing your customer without competing for the same sale.
- Qualification on audience size, activity and reputation — not just on plausibility.
- Outreach with a proposition written from their side of the table.
Structuring the deal
- Commercial terms: revenue share, referral fee or a straight value exchange.
- Obligations on both sides written down, including who promotes what and when.
- Tracking agreed before launch so neither side argues about attribution later.
- A review date and an exit clause, so a quiet partnership can end cleanly.
Running the programme
- Co-branded assets, landing pages and the promotional calendar.
- Partner onboarding material so they can sell you without you present.
- Performance tracking per partner, with payouts reconciled.
- Regular reviews to grow the partnerships that work and retire the ones that do not.
How We Work
| Stage | What happens |
|---|---|
| Map | Candidate partners identified and prioritised against your customer. |
| Approach | Outreach and negotiation, with you in the loop on terms. |
| Launch | Assets, tracking and onboarding in place before promotion starts. |
| Manage | Ongoing communication, reporting and reconciliation. |
What You Can Expect From Us
- Terms are written down. Handshake partnerships are where the disputes come from.
- Attribution is agreed in advance and tracked on both sides.
- We will not introduce you to a partner we would not use ourselves.
- A partnership that is not producing gets closed rather than quietly carried.
Ready to Borrow an Audience?
Book a free 30-minute consultation. We will map who already serves your customer without competing with you.
☕ Free Initial Consultation
Free
Best for exploring possibilities and understanding what we do.
- A look at where your business is now
- An introduction to how we work
- An honest view on whether we can help
- Held on Google Meet, booked straight into your calendar
You walk away withA clear understanding of whether we are a good fit.
Book Free Session🚀 30-Day Growth Sprint
Focused
Best for teams ready to execute immediately.
- 6–8 hours of work before we meet — market research, competitor analysis, and a review of your current setup
- 60-minute deep-dive with you, via Google Meet
- We define your Minimum Viable Product (MVP) and roadmap — what to do first, and what to leave for later
- An honest read on what support is needed on both sides to make it work
- A written 30-day plan, sequenced week by week, that you can hand to your team
The fee covers the whole engagement, not the hour. Most of the work happens before we meet.
OutcomeA concrete plan to launch within 30 days.
Start Growth Sprint🎯 Strategy & 90-Day Optimization
Comprehensive
Best for businesses committed to a full rebuild who want direction and someone checking the results.
- Everything in the 30-Day Growth Sprint
- Full audit of your website, channels and customer journey
- A written strategy: positioning, priorities and a sequenced roadmap
- An implementation plan your team or ours can execute
- Monthly working sessions across three months
- Progress reviewed against agreed metrics, plan adjusted each month
You walk away withA documented strategy, and three months of adjusting it against real results.
Talk to a StrategistNot sure which one to start with?
Most clients move through all three, in this order.
Start free
Thirty minutes to see whether we are a good fit. No cost, no obligation, and we will say so if we are not the right team for you.
Buy the direction
The Sprint is where we do the research and analysis to work out what is actually right for your business, and what support each side needs — not a generic playbook.
Then scope the bigger project
Once the plan is on the ground and working, we scope the full engagement together, with evidence behind every decision.
Fees are quoted after the free session, once the scope is clear. Our strategists will be in touch within 24 hours.
Frequently asked questions
What makes a good partner?
A business already serving your customer without competing for the same sale, with an audience that is active rather than merely large, and a reputation you would be comfortable being associated with. We qualify on all three before making an introduction.
How do we split the revenue?
It depends on who carries the cost and who carries the risk — revenue share, a referral fee, or a straight value exchange with no money moving. Whichever it is, it gets written down, because handshake partnerships are where the disputes come from.
How do we know which partner sent the business?
Attribution is agreed before launch and tracked on both sides, with unique links and codes per partner. Arguing about attribution after the fact is the fastest way to end a partnership badly.
What if a partnership is not working?
There is a review date and an exit clause in the agreement, so it can be closed cleanly rather than quietly carried for another year.
