Problems Client Faced

• Brand Visibility: Martell sought to boost its brand visibility and engagement across social media platforms in both English and Traditional Chinese-speaking markets.

• Content Strategy: Need for a powerful content strategy that incorporates various post types to enhance audience interaction and brand storytelling.

Solutions Implemented

To address these challenges, we executed a comprehensive social media management strategy by developing:

• Social Media Management: Oversaw social media channel Facebook, ensuring cohesive branding and timely responses to customer engagement.

• Project Management: Utilized effective project management tools and documents for seamless collaboration across teams, maintaining clear timelines and deliverables.

• Campaign Development: Designed engaging campaigns that included interactive games to increase member participation and brand loyalty.

• Content Development: Created bilingual posts per month, including branding, product launch, event album, and campaign posts.

• Meta Ads: Implemented targeted ad strategies, including impression ads, engagement ads, and instant experience ads, tailored for maximum audience reach.

• Visual Design: Developed eye-catching visuals and videos format that resonate with audiences and represent the Martell brand effectively.

• Copywriting: Crafted compelling bilingual copy that communicates the brand message clearly and engages users across markets.

• Translation: Ensured all content was accurately translated to maintain brand integrity and effectiveness in both languages.

Results & Impact

• Increased Engagement: Achieved noticeable growth in social media interaction rates through consistent and engaging content.

• Enhanced Brand Loyalty: Improved audience participation in campaigns, leading to greater brand loyalty and community building.

• Successful Campaigns: Launched various campaigns that effectively highlighted Martell’s products and brand values.

• Data-Driven Insights: Utilized analytics to refine strategies, enabling targeted content that resonates with the audience's preferences.

Post Highlights

• Branding Posts: Elevating brand presence and awareness.

• Product Launch Posts: Announcing new products engagingly.

• Event Album Posts: Capturing key brand events and gatherings.

• Campaign Posts: Interactive gameplay for members, boosting engagement.

• Video Posts: Dynamic content that showcases the brand's story and products.

• Ad Posts: Various ad types aimed at increasing impressions and engagement.

Meta Ad format sample: Instant Experience ad

Campaign: Mid-Autumn Festival

Our Insights: What You Need for Your Business

• Maximize Engagement with Tailored Content: Our experience shows that creating relevant, high-quality bilingual content significantly enhances audience engagement and brand loyalty, driving sales through strategic online interactions.

• If you have similar business challenges or projects to manage, please contact us here and give us a brief.