One Funnel, Not Three Ad Accounts
Most agencies sell Google, Meta and YouTube separately, and each platform reports itself as the hero. Budget then gets split by whoever claims the most conversions.
We run them as one funnel with a single source of truth — YouTube and Meta for discovery, Google Search for intent, retargeting to close — and measure it in your own analytics rather than in each platform’s self-report.
| Channel | Job in the funnel |
|---|---|
| Google Search | Captures existing intent. Highest cost per click, best conversion rate. |
| Performance Max | One campaign across Search, Display, YouTube, Gmail and Maps. |
| Meta (Facebook and Instagram) | Discovery and retargeting, plus in-platform lead forms for B2B. |
| YouTube | Reach and brand building, including Shorts for younger audiences. |
What We Actually Do
Google Ads
- Search campaigns built around commercial intent, not broad traffic.
- Performance Max, structured with proper asset groups and exclusions rather than left on autopilot.
- Display for retargeting at low cost per thousand impressions.
- Shopping campaigns with Merchant Center feed management for e-commerce.
Meta Ads
- Advantage+ shopping and audience campaigns where the data supports them.
- Conversions API setup — without it, reported results drift badly from reality.
- Lead ads with in-platform forms for businesses without a landing page.
- Reels placements, currently the cheapest route to younger audiences.
YouTube
- Shorts ads, skippable in-stream and action campaigns with lead forms.
- Best suited to courses, software, healthcare and brands in a building phase.
Budget and attribution
- A starting split by business type, then adjusted on your own numbers.
- GA4, UTM and Google Tag Manager configured so one dashboard reconciles every platform.
- No platform gets to mark its own homework.
How We Work
| Stage | What happens |
|---|---|
| Account audit | Structure, tracking and wasted spend reviewed before any new budget goes in. |
| Tracking first | Conversions API, GA4 and tags verified. Bad data makes every later decision wrong. |
| Build and launch | Campaigns, creative and landing-page checks, with a defined test budget. |
| Manage | Weekly optimisation, monthly reporting that separates platform-reported from analytics-verified results. |
What You Can Expect From Us
- The ad accounts are opened in your name and stay with you if we part ways.
- Media spend is billed by the platform to you directly. Our fee is management, stated separately.
- We report platform-claimed and analytics-verified conversions side by side.
- If the numbers say paid is the wrong channel for you right now, that is what the report will say.
Ready to Make Your Ad Spend Accountable?
Book a free 30-minute consultation. We will review your accounts and your tracking, and show you where the spend is leaking.
☕ Free Initial Consultation
Free
Best for exploring possibilities and understanding what we do.
- A look at where your business is now
- An introduction to how we work
- An honest view on whether we can help
- Held on Google Meet, booked straight into your calendar
You walk away withA clear understanding of whether we are a good fit.
Book Free Session🚀 30-Day Growth Sprint
Focused
Best for teams ready to execute immediately.
- 6–8 hours of work before we meet — market research, competitor analysis, and a review of your current setup
- 60-minute deep-dive with you, via Google Meet
- We define your Minimum Viable Product (MVP) and roadmap — what to do first, and what to leave for later
- An honest read on what support is needed on both sides to make it work
- A written 30-day plan, sequenced week by week, that you can hand to your team
The fee covers the whole engagement, not the hour. Most of the work happens before we meet.
OutcomeA concrete plan to launch within 30 days.
Start Growth Sprint🎯 Strategy & 90-Day Optimization
Comprehensive
Best for businesses committed to a full rebuild who want direction and someone checking the results.
- Everything in the 30-Day Growth Sprint
- Full audit of your website, channels and customer journey
- A written strategy: positioning, priorities and a sequenced roadmap
- An implementation plan your team or ours can execute
- Monthly working sessions across three months
- Progress reviewed against agreed metrics, plan adjusted each month
You walk away withA documented strategy, and three months of adjusting it against real results.
Talk to a StrategistNot sure which one to start with?
Most clients move through all three, in this order.
Start free
Thirty minutes to see whether we are a good fit. No cost, no obligation, and we will say so if we are not the right team for you.
Buy the direction
The Sprint is where we do the research and analysis to work out what is actually right for your business, and what support each side needs — not a generic playbook.
Then scope the bigger project
Once the plan is on the ground and working, we scope the full engagement together, with evidence behind every decision.
Fees are quoted after the free session, once the scope is clear. Our strategists will be in touch within 24 hours.
Frequently asked questions
Who pays Google and Meta — you or us?
You do, directly. The ad accounts are opened in your name and the platforms bill your card. Our fee is for management and is stated separately, so you always know what is media spend and what is agency fee.
How much ad budget do we need to start?
Enough for the platform's learning phase to complete, which depends on your industry's cost per click and your conversion rate. We will tell you before you commit whether your budget is large enough to produce readable data, rather than taking it and reporting noise.
Why do your numbers differ from what Google and Meta report?
Because each platform counts conversions it believes it influenced, and those counts overlap. We report platform-claimed and analytics-verified results side by side so you can see the gap rather than add the platforms together.
Do we keep the ad accounts if we leave?
Yes. They are yours from the start, including the conversion history, audiences and creative. We do not run clients through an agency-owned account.
