Reach Is Not the Same as Influence
A large follower count is easy to buy and easy to fake. What matters is whether a particular audience trusts a particular voice on a particular subject — and whether that audience is one you can sell to.
We match on fit and evidence, contract properly, and measure the campaign in your analytics rather than in the creator’s screenshot.
| Signal | What we check |
|---|---|
| Audience fit | Location, age and interest overlap with your actual buyers. |
| Engagement quality | Comment substance and saves, not just like counts. |
| Audience authenticity | Growth pattern and follower quality checks before we shortlist. |
| Brand safety | Past content and existing brand commitments reviewed. |
What We Actually Do
Matching and vetting
- A shortlist built against your buyer, with the reasoning shown for each name.
- Audience data requested directly from the creator, not estimated from the outside.
- Rate benchmarking so you know whether a quote is reasonable for the tier.
- Conflict checks against competitors the creator has recently worked with.
Brief and contract
- A brief that states the message and leaves the creator room to sound like themselves.
- Deliverables, usage rights, exclusivity window and approval rounds written into the agreement.
- Disclosure requirements stated explicitly — undisclosed paid posts are a risk to you, not to us.
- Payment terms and milestones agreed before production.
Run and measure
- Unique links and codes per creator so results are attributable.
- Content approval against the brief, with a defined turnaround.
- Whitelisting and paid amplification of the posts that perform.
- A post-campaign report comparing cost per result across creators.
How We Work
| Stage | What happens |
|---|---|
| Define | Objective, audience and the one metric the campaign is judged on. |
| Shortlist | Candidates with data and reasoning, for you to approve. |
| Contract | Terms, rights and disclosure settled before any content is made. |
| Amplify | The strongest posts put behind paid budget. |
| Report | Results per creator, and a recommendation on who to work with again. |
What You Can Expect From Us
- Paid partnerships are disclosed. We will not run undisclosed advertising.
- We do not buy followers or engagement, for you or for anyone.
- Usage rights are negotiated up front so reposting later is not a new fee.
- If no creator in your budget genuinely fits, we will recommend a different channel.
Ready to Work With the Right Voices?
Book a free 30-minute consultation. We will tell you whether influencer marketing suits your product — and what a realistic budget looks like.
☕ Free Initial Consultation
Free
Best for exploring possibilities and understanding what we do.
- A look at where your business is now
- An introduction to how we work
- An honest view on whether we can help
- Held on Google Meet, booked straight into your calendar
You walk away withA clear understanding of whether we are a good fit.
Book Free Session🚀 30-Day Growth Sprint
Focused
Best for teams ready to execute immediately.
- 6–8 hours of work before we meet — market research, competitor analysis, and a review of your current setup
- 60-minute deep-dive with you, via Google Meet
- We define your Minimum Viable Product (MVP) and roadmap — what to do first, and what to leave for later
- An honest read on what support is needed on both sides to make it work
- A written 30-day plan, sequenced week by week, that you can hand to your team
The fee covers the whole engagement, not the hour. Most of the work happens before we meet.
OutcomeA concrete plan to launch within 30 days.
Start Growth Sprint🎯 Strategy & 90-Day Optimization
Comprehensive
Best for businesses committed to a full rebuild who want direction and someone checking the results.
- Everything in the 30-Day Growth Sprint
- Full audit of your website, channels and customer journey
- A written strategy: positioning, priorities and a sequenced roadmap
- An implementation plan your team or ours can execute
- Monthly working sessions across three months
- Progress reviewed against agreed metrics, plan adjusted each month
You walk away withA documented strategy, and three months of adjusting it against real results.
Talk to a StrategistNot sure which one to start with?
Most clients move through all three, in this order.
Start free
Thirty minutes to see whether we are a good fit. No cost, no obligation, and we will say so if we are not the right team for you.
Buy the direction
The Sprint is where we do the research and analysis to work out what is actually right for your business, and what support each side needs — not a generic playbook.
Then scope the bigger project
Once the plan is on the ground and working, we scope the full engagement together, with evidence behind every decision.
Fees are quoted after the free session, once the scope is clear. Our strategists will be in touch within 24 hours.
Frequently asked questions
How do you know a creator's followers are real?
We request audience data directly from the creator rather than estimating from the outside, and we look at growth pattern, comment substance and saves rather than like counts. A large following is easy to buy; a trusted one is not.
Do influencer posts have to be disclosed as advertising?
Yes, and we will not run undisclosed paid posts. The regulatory risk sits with you as the advertiser, not with us, which is why disclosure is written into every agreement.
Who owns the content after the campaign?
Whatever the agreement says — which is why usage rights, the exclusivity window and the reposting period are negotiated before anything is produced. Buying those rights later, after a post performs, is always more expensive.
What if no creator fits our budget?
We will tell you, and recommend a different channel. Forcing a poor match to fill a campaign slot wastes your money and the creator's credibility.
